NEA Briefs

  "In this post I'm going to be looking at the way a range of theories can be applied to media texts, by doing this I will be make an initial decision in terms of which media theory I will likely use in the production of my main text". Example 1: Barthes Semiotics, The Study of Signs & How it engages the audience. The Week uses a range of media theories including Barthes Semiotics to demonstrate different ideologies in their media texts. In this example, signs are demonstrated through an image of a skull, which was placed on the sugar to show it as  deadly. This was encoded in order for the audience to decode the meaning of the signs. The current affair in this magazine is clearly to do with unhealthy eating and overweight problems within the nation. The use of a fat child eating purely a bowl of sugar (which no one does) creates a disorderly effect on the audience, and again, this is created with the employment of Barthes Semiotic Theory. Vanity Fair employs a variet...

 In this post, I will be carrying out research in relation to media language and media representations in current affairs magazines. This, ultimately will assist me in creating my own current affairs magazine by giving me a range of paradigms to follow for when i do create it.   The Week demonstrates it's left-wing inclination by portraying Trump, who is right-wing, as a predator. The way they do this, is by the illustration of the opposites, man smiling, woman statue looking horrified, during a bad act. The use of the statue of liberty in this image opposes the statue's main purpose - freedom. The representation of Trump doing this to the statue reflects The Week's view on Trumps campaign - a hinderance of freedom. The representation of Kanye West in The Critic magazine front cover is one of glorification. The Critic's political affiliation is right wing, which glorifies republicans and pro-trump supporters. West is presented as 'Jesus' whom, according to Chris...

  "In this Intertextuality research task I will be looking at how a range of media products in the category of 'magazine' use intertextuality to appeal to a wide range of audiences.  I will also be highlighting what makes these references to other media texts effective" Intertextuality is when a media text makes reference to another media text. This technique is used to play on the audience's current knowledge. In Vanity Fair, there was a clear intertextuality to the music video in which Christina Aguilera was a 'sexy captain.' This was a very popular music video, so both fans of Nicole Kidman and Christina Aguilera would be inclined to read this magazine, and maybe even recommend it if they enjoy it.

  How are genre conventions used in 3 media products? Choose 3 media texts similar to the ones you chose in for your NEA to help you identify and analyse relevant conventions of the chosen genre.  The codes and conventions in these 3 magazine front covers clearly demonstrate and reflect the specific genres on the magazines. In the first current affair magazine, 'The Week' Corbyn is shown to be carrying the labour flag in a 'superior' way, which represents 'The Week's' political affiliation is clearly left.  The Vanity Fair magazine represents Johansson as the 

  In this post I'm going to choose my brief for the NEA and I'll be coming up with initial ideas for both the required products... I will be creating a mind map to record my ideas. To summarise, for the background (blurred) shows the fact that the public is blind to the fact that this could be a 'plan-demic,' that the mainstream media is blurring or distorting what is really going on behind the scenes.  The use of suit clothing demonstrates a sense of authority, perhaps inclining that the theorist isn't impacted by the opinions and statements of those 'superior' to him. He is holding the virus in his hand, this displays, once again his dominance towards it, connoting the control he had over it because it is deemed unimportant/not dangerous. However it has some significance, and this is shown by the virus molecule overlapping the magazine text.